On the morning of July 28, 2023, China Shilin International Torch Festival press conference was held in the Sun and Moon Square of Shilin Scenic Area.

Xu Qi, Deputy Minister of the Publicity Department of Shilin County Party Committee, presided over the press conference. Zhu Jiazhi, Deputy County Magistrate of Shilin County People's Government, introduced the preparations for the Torch Festival. Zhao Xiaomei, Director of Shilin Scenic Area Administration Bureau, released tourism related activities in Shilin during the summer vacation. Shi Lihong, Director of Shilin County Culture and Tourism Bureau, introduced series of activities of the Festival. Li Xuemei, Director of Shilin County Investment Promotion Bureau, introduced investment promotion activities during the Festival. At the conference site, the participating media reporters also carried out an in-depth travel in Shilin and related promotional activities.

Zhu Jiazhi, Deputy County Magistrate of Shilin County People's Government, introduced the preparations for the Torch Festival.

Zhao Xiaomei, Director of Shilin Scenic Area Administration Bureau, released tourism related activities in Shilin during the summer vacation.

Shi Lihong, Director of Shilin County Culture and Tourism Bureau, introduced series of activities of the Torch Festival.

Li Xuemei, Director of Shilin County Investment Promotion Bureau, introduced investment promotion activities during the Torch Festival.

Xu Qi, Deputy Minister of the Publicity Department of Shilin County Party Committee, presided over the press conference.

Shilin Scenic Area is one of the first batch of national scenic areas, the first batch of 5A tourist attractions and the first batch of global geoparks. It was inscribed on the World Natural Heritage List by UNESCO in 2007. Right here, there are plenty of stones, forming groups, like forest, and sea. All seasons here like spring, without colder winter or hotter summer. There are towering rocky stones, eternally moving waterfalls and attractive scenery. The area boasts the essence of the world karst, and is home to China’s Ashima!

Here, environmental transition of 270 million years has written a magnificent picture, in which rocks, waterfalls, lakes, caves and forests crisscross. Shilin Scenic Area, enjoying one of the most beautiful sceneries, the most livable places, the most hospitable hosts, the most beautiful songs, and the most cheerful Dasanxian..., invites tourists at home and abroad to visit the area.

During the Torch Festival, Shilin Scenic Area will prepare a wonderful original song and dance performance about Shilin Yi Ethnic Group, and also hold Sanibimo Torch Festival blessing ceremony, inviting visitors to make on-the-spot Sani traditional torches. In addition to enjoying the beautiful scenery, tourists can light up auspicious torches made by themselves, hand in hand with friends from all over the world to dance with cheerful Yi Dasanxian around the bonfire, which makes them feel the "fire" passion of the "fire" county. With the summer holiday approaching, Shilin Scenic Area and other tourism enterprises have launched a number of preferential policies to let tourists enjoy preferential travel. The scenic area will also organize and carry out a series of online and offline activities with more fun and many prizes!

Free Ticket Activity for College Entrance Examination Students

During June 9 to August 31, 2023, the Shilin Scenic Area has launched the free ticket activity aimed for university entrance examination students, who can access to the area with the original 2023 college entrance examination admission ticket and the original ID card for free. During this period, students of the 2023 middle school entrance examination and college entrance examination can buy tickets for Shilin Ice and Snow Sea World at half price with the original admission ticket and the original ID card. At the same time, visitors to the Shilin Scenic Area with the day's tickets can enjoy different degrees of discount to a number of tourism enterprises in Shilin, such as Ice and Snow Ocean World, Yimishuixiang, Shilin Yinruilin International Hotel, which makes tourists to enjoy leisure holiday products in Shilin at a more affordable price.

"Torch Song • Carnival Shilin" Activity

During August 9 to 11, 2023, the 2023 Torch Festival "Torch Song • Carnival Shilin" activity will be held in the Sun and Moon Square of Shilin Scenic Area. Through holding the blessing ceremony, the traditional song and dance performance with Shilin’s ecological characteristics, inviting on-site tourists to make torches, and holding bonfire carnival with tourists, tourists can feel the festive atmosphere of the Torch Festival and experience the charm of the traditional festival.

"AutoNavi Taxi Subsidy for the Torch Festival" Activity

During August 9 to 13, 2023, the Shilin Scenic Area will cooperate with AutoNavi to carry out the "AutoNavi Taxi Subsidy for the Torch Festival" activity. During the Torch Festival, tourists who go to the Shilin Scenic Area use AutoNavi APP to take taxi, with the starting point and destination as "Shilin Scenic Area" or "Shilin", the maximum discount of 20 yuan will be immediately reduced. It is estimated that there are 6,000 subsidies per day, and the total amount of subsidies for this activity is about 1 million yuan, which helps the promotion of the Shilin Torch Festival.

“Play around Shilin and Punch card to gather Zhi” Activity

During July 1 to August 31, 2023, tourists who visit the Shilin and collect 7 "smart and beautiful attractions" will get the Shilin’s special gift. When visiting the Shilin Scenic Area, participants should, according to the activity poster, find 7 "smart and beautiful attractions”, and take a selfie at each scenic spot. Then they, within the specified time, should send to Moments with unified words of "Let’s go! Play around Shilin and Punch card to gather Zhi.", and 9 pictures including their ticket photos and 7 scenic spots selfie pictures. After that, a screenshot should be sent to the "Shilin Scenic Area" public account or "Shilin Scenic Area" Sina Weibo, and a Shilin tourism characteristic prize will be available for you.

“Good Fortune for Lucky Tourist” Activity

During August 1 to 31, 2023, the "Summer Shilin Lucky Tourists Experience Activity" will be held every day at 10:00, and three lucky tourists will be randomly selected. Shilin Scenic Area will send a Ashima guide to accompany lucky tourists to visit Shilin for free, have fun with local women and men of Shilin Art Troupe, participate in traditional Yi song and dance tourist interactive programs, such as "Guess the Bride", "Learn to dance the Dasanxian", "Grab the bag", which makes lucky tourists feel the charm of traditional Yi Sani culture and experience a different kind of Shilin tour. And tourists will receive gift souvenirs and Shilin Scenic Area lucky tourist certificate with valid for ten years at the same time. With the lucky tourist certificate, you can visit stone forest once a year for free.